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ELEANOR PHYSICK-MATTHEWS
CREATIVE LEADERSHIP IN HEALTHCARE COMMS
About me
I'm a creative and strategic leader, with experience heading up teams of medical and creative copywriters. Over a decade in the healthcare advertising industry, I've crafted award-winning communications for leading pharmaceutical companies across the globe.
Experience
Weave Health /TBWA World Health
(August 2020– Current)
Associate Head of Copy
(Jan 2023–current)
Senior Copywriter
(August 2020–December 2022)
Creative and medical lead for a business unit. Responsible for ensuring strategic and creative excellence across all deliverables for clients. Developed omnichannel and modular content programmes for multiple clients. Fostered an environment of creativity and innovation through line management and mentorship. Contributed to agency mission and vision by leading DE&I efforts including LGBT+ health events and creation of CSR proposals. Optimised agency and department process in collaboration with cross-functional teams, embracing AI tools for efficiency.
Evoke London
(July 2019- August 2020)
Creative Copywriter
Lead copywriter on several brands producing creative concepts, edetails and educational programmes amongst other materials. Also responsible for clients’ internal marketing campaigns. Therapy experience includes diabetes and pulmonary disease.
VCCP Health
(March 2019–July 2019)
Creative Copywriter
Produced concepts for pitch work, brand campaigns, corporate videos, social campaigns including Twitter and Spotify. Wrote leavepieces, consultation guides and other materials across a range of therapy areas including contraception, asthma, COPD, and cardiology.
DDB Remedy
(May 2016–Febuary 2019)
Copywriter
Worked with a creative partner to craft creative campaigns across digital, print and experiential for pitches and existing clients. Lead writer on several accounts across a range of therapy areas including medical aesthetics, diabetes, and haemophilia. Worked with planning team to develop briefs and shape campaign strategy.
More work experience available on my CV, just ask
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